prikaz prve stranice dokumenta Utjecaj subliminalnih poruka na odluku o kupnji
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undergraduate thesis
Utjecaj subliminalnih poruka na odluku o kupnji
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2014. urn:nbn:hr:211:027767
Stančin, Kristian
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Stančin, K. (2014). Utjecaj subliminalnih poruka na odluku o kupnji (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:027767

Stančin, Kristian. "Utjecaj subliminalnih poruka na odluku o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:027767

Stančin, Kristian. "Utjecaj subliminalnih poruka na odluku o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:027767

Stančin, K. (2014). 'Utjecaj subliminalnih poruka na odluku o kupnji', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:027767

Stančin K. Utjecaj subliminalnih poruka na odluku o kupnji [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:027767

K. Stančin, "Utjecaj subliminalnih poruka na odluku o kupnji", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:027767

Metadata
TitleUtjecaj subliminalnih poruka na odluku o kupnji
Title (english)Impact of subliminal messages in purchasing decisions
AuthorKristian Stančin
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIrena Kedmenec
MBZ: 318626
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad pobliže opisuje utjecaj subliminalnih poruka na odluku o kupnji svakog pojedinca. U sklopu rada opisuje se i sam proces odluke o kupnji, te čimbenici koji na njega utječu. Naglasak rada je na utjecaj subliminalnih poruka, koje su ispod praga svijesti, a bitno utječu na odluku o kupnji. Sam rad će biti potkrijepljen primjerima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:027767
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:35:04