prikaz prve stranice dokumenta Internet marketing i online društvene mreže
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undergraduate thesis
Internet marketing i online društvene mreže
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2016. urn:nbn:hr:211:158651
Beneta, Patricija
University of Zagreb
Faculty of Organization and Informatics
Department of Organization

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Beneta, P. (2016). Internet marketing i online društvene mreže (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:158651

Beneta, Patricija. "Internet marketing i online društvene mreže." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:158651

Beneta, Patricija. "Internet marketing i online društvene mreže." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:158651

Beneta, P. (2016). 'Internet marketing i online društvene mreže', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:158651

Beneta P. Internet marketing i online društvene mreže [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:158651

P. Beneta, "Internet marketing i online društvene mreže", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:158651

Metadata
TitleInternet marketing i online društvene mreže
Title (english)Internet marketing and online social networks
AuthorPatricija Beneta
MentorGoran Bubas (mentor)
MBZ: 210852
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Organization)
Varaždin
Defense date and country2016-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj rada je objasniti pojmove marketinga, Internet marketinga i marketinga društvenih mreža. Navedeno ju utvrđeno definicijama te su objašnjene razlike između istih. Kod marketinga društvenih mreža razrađene su karakteristike određenih društvenih medija i vrste društvenih mreža. U radu su također objašnjene društvene mreže koje se danas najviše koriste u svijetu i u Hrvatskoj. Također, na kraju rada nalazi se primjer iz poslovne prakse te zaključak.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:158651
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2017-01-26 09:01:23