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master's thesis
Organizacije orijentirane prema kupcu
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:455507
Svalina, Zvonimir
University of Zagreb
Faculty of Organization and Informatics
Department of Organization

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Svalina, Z. (2013). Organizacije orijentirane prema kupcu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:455507

Svalina, Zvonimir. "Organizacije orijentirane prema kupcu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:455507

Svalina, Zvonimir. "Organizacije orijentirane prema kupcu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:455507

Svalina, Z. (2013). 'Organizacije orijentirane prema kupcu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 14 May 2024, https://urn.nsk.hr/urn:nbn:hr:211:455507

Svalina Z. Organizacije orijentirane prema kupcu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 May 14] Available at: https://urn.nsk.hr/urn:nbn:hr:211:455507

Z. Svalina, "Organizacije orijentirane prema kupcu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:455507

Metadata
TitleOrganizacije orijentirane prema kupcu
Title (english)Customer oriented organizations
AuthorZvonimir Svalina
MentorRobert Fabac (mentor)
MBZ: 240721
Committee memberVioleta Vidaček-Hainš
MBZ: 246435
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Organization)
Varaždin
Defense date and country2013-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Značaj kupaca odnosno klijenata s kojima organizacije posluju, primjereno je shvaćen u praksi, posljednjih godina, Stoga su postali vrlo popularni koncepti poput CRM (Customer relationship management) koji podrazumjevaju uređivanje procesa i strukture na način da se što bolje udovolji željama i potrebama kupaca. Pri tome je aktualna implementacija ICT-a za potporu procesima (baze podataka, web-stranice i dr). Po pitanju organizacijskog dizajna riječ je o tome kako organizacija može definirati svoje poslovanje na način da se cijela „organizira oko svojih kupaca“, uz postojanje posebnih cjelina i odgovarajuće oblikovanih procesa. Rad na ovu tema treba sadržavati razradu jednog segmenta iz dizajna tvtke orijentirane prema kupcima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:455507
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 09:02:25