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master's thesis
Marketing putem elektroničke pošte
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2015. urn:nbn:hr:211:831682
Horvat, Valentina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Horvat, V. (2015). Marketing putem elektroničke pošte (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:831682

Horvat, Valentina. "Marketing putem elektroničke pošte." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:831682

Horvat, Valentina. "Marketing putem elektroničke pošte." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:831682

Horvat, V. (2015). 'Marketing putem elektroničke pošte', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:831682

Horvat V. Marketing putem elektroničke pošte [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:831682

V. Horvat, "Marketing putem elektroničke pošte", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:831682

Metadata
TitleMarketing putem elektroničke pošte
Title (english)E-mail marketing
AuthorValentina Horvat
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-06-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad bavi se razradom teme „Marketing putem elektroničke pošte“ (eng. E-mail marketing), kroz osnovne i alternativne definicije, te proučavanjem teme i pojmova koji se vežu na ovu temu. Cilj rada je kvalitetno razraditi temu sa različitih gledišta, kako s aspekta poduzeća (pošiljatelja elektroničkih poruka) i s aspekta potrošača (primatelja elektroničkih poruka).E-mail marketing ima mnogo prednosti od kojih je najveća niska razina troškova, ali za to treba imati velika znanja i snalažljivost kako bi se prikupili potrebni podaci za kreiranje kvalitetnih lista.U izravnom marketingu E-mail marketing ima veliku primjenu i na neki način je donio revoluciju, jeftiniji je, vremenski neograničen, a pruža mogućnosti detaljne analize.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:831682
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2017-01-26 09:46:06