prikaz prve stranice dokumenta Integrirani izravni marketing
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master's thesis
Integrirani izravni marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2010. urn:nbn:hr:211:362931
Križnjak, Mario
University of Zagreb
Faculty of Organization and Informatics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Križnjak, M. (2010). Integrirani izravni marketing (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:362931

Križnjak, Mario. "Integrirani izravni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:362931

Križnjak, Mario. "Integrirani izravni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:362931

Križnjak, M. (2010). 'Integrirani izravni marketing', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:362931

Križnjak M. Integrirani izravni marketing [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2010 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:362931

M. Križnjak, "Integrirani izravni marketing", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2010. Available at: https://urn.nsk.hr/urn:nbn:hr:211:362931

Metadata
TitleIntegrirani izravni marketing
Title (english)Integrated Direct Marketing
AuthorMario Križnjak
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
Varaždin
Defense date and country2010-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad prikazuje djelovanje integriranog izravnog marketinga kao i medije izravnog marketinga koje koristi. Dio rada odnosi se na marketing baze podataka, te princip djelovanja i djelotvornost integriranog izravnog intregriranog marketinga, dok je sve popraćeno primjerima iz prakse.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:362931
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 10:20:51