prikaz prve stranice dokumenta Marketing baze podataka
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master's thesis
Marketing baze podataka
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2010. urn:nbn:hr:211:586688
Pavetić, Dražen
University of Zagreb
Faculty of Organization and Informatics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Pavetić, D. (2010). Marketing baze podataka (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:586688

Pavetić, Dražen. "Marketing baze podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:586688

Pavetić, Dražen. "Marketing baze podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:586688

Pavetić, D. (2010). 'Marketing baze podataka', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:586688

Pavetić D. Marketing baze podataka [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2010 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:586688

D. Pavetić, "Marketing baze podataka", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2010. Available at: https://urn.nsk.hr/urn:nbn:hr:211:586688

Metadata
TitleMarketing baze podataka
Title (english)Datebase Marketing
AuthorDražen Pavetić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
Varaždin
Defense date and country2010-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Marketing baze podataka koristi bazu podataka kako bi prikupio, organizirao i procesirao podatke korisnika, te na taj način poboljšao marketinšku produktivnost neke tvrtke. U bazi podataka mogu biti sadržani podatci o postojećim korisnicima, kao i onim potencijalnim.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:586688
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 11:06:03