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master's thesis
Aktivnosti unapređenja prodaje
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2014. urn:nbn:hr:211:852169
Ladić, Jasmina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Ladić, J. (2014). Aktivnosti unapređenja prodaje (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:852169

Ladić, Jasmina. "Aktivnosti unapređenja prodaje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:852169

Ladić, Jasmina. "Aktivnosti unapređenja prodaje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:852169

Ladić, J. (2014). 'Aktivnosti unapređenja prodaje', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:852169

Ladić J. Aktivnosti unapređenja prodaje [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:852169

J. Ladić, "Aktivnosti unapređenja prodaje", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:852169

Metadata
TitleAktivnosti unapređenja prodaje
Title (english)Sales promotion activities
AuthorJasmina Ladić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Naziv teme diplomskog rada je „Aktivnosti unapređenja prodaje“. Kroz rad se prikazuje važnost strateškog marketinga te vrste marketinških strategija. Također se objašnjava korelacija marketinga i prodaje, te oblici prodaje. Glavni dio rada odnosi se na strategije unapređenja prodaje te se objašnjava kome su namijenjene strategije, na koji se način odabiru i slično. Da bi se ispitala učinkovitost strategija unapređenja prodaje provedeno je istraživanje kojim se istražuje utjecaj spomenutih strategija na ponašanje potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:852169
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 12:16:55