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undergraduate thesis
Maloprodajni katalozi
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2015. urn:nbn:hr:211:906745
Filipović, Arijana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Filipović, A. (2015). Maloprodajni katalozi (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:906745

Filipović, Arijana. "Maloprodajni katalozi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:906745

Filipović, Arijana. "Maloprodajni katalozi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:906745

Filipović, A. (2015). 'Maloprodajni katalozi', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:906745

Filipović A. Maloprodajni katalozi [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:906745

A. Filipović, "Maloprodajni katalozi", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:906745

Metadata
TitleMaloprodajni katalozi
Title (english)Retail catalogs
AuthorArijana Filipović
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom završnom radu objasnit ću ulogu izravnog marketinga u današnjem poslovanju. Također, ću pojasniti razliku između klasičnog i izravnog marketinga. Izravni marketing koristi različite medije kroz koje oglašava proizvode ili usluge a jedan od načina za oglašavanje su svakako maloprodajni katalozi o čemu zapravo i je tema završnog rada. Uz maloprodajne kataloge u radu se nalaze i primjeri kataloške prodaje i primjeri njihove uspješnosti, čime možemo zaključiti da katalozi itekako utječu na psihološku svijest kupaca i potiču veću prodaju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:906745
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Public noteZbog automatske konverzije u pdf moguće su manje nepodudarnosti između originalnog dokumenta i verzije pohranjene u repozitorij.
Created on2017-01-26 13:28:29