prikaz prve stranice dokumenta Marketing usmenom predajom
Access restricted to students and staff of home institution
undergraduate thesis
Marketing usmenom predajom
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2013. urn:nbn:hr:211:629028
Rigo, Danijel
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Rigo, D. (2013). Marketing usmenom predajom (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:629028

Rigo, Danijel. "Marketing usmenom predajom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:629028

Rigo, Danijel. "Marketing usmenom predajom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:629028

Rigo, D. (2013). 'Marketing usmenom predajom', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:629028

Rigo D. Marketing usmenom predajom [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:629028

D. Rigo, "Marketing usmenom predajom", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:629028

Metadata
TitleMarketing usmenom predajom
Title (english)Word of mouth marketing
AuthorDanijel Rigo
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-03-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
<p>Zavr&scaron;ni rad obrađuje fenomen usmene predaje (engl. word-of-mouth) u marketin&scaron;kom kontekstu. Rad daje uvid u teorijsku osnovu pojma i povijesnog razvoja marketinga usmene predaje, te razlog sve veće uloge usmene predaje u dana&scaron;njem marketingu kao i razvoj novih oblika usmene predaje koje su uzrokovane razvojem interneta i mobilnih uređaja. Rad također prikazuje prednosti i nedostatke marketinga usmene predaje te razlog za&scaron;to se sve veći broj poduzeća ponovno vraća staroj strategiji promoviranja, usmenoj predaji, &scaron;to će biti prikazano primjerom.</p>
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:629028
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 14:07:58