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master's thesis
Marketing na društvenim mrežama
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:739180
Ivačić, Mateja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Ivačić, M. (2013). Marketing na društvenim mrežama (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:739180

Ivačić, Mateja. "Marketing na društvenim mrežama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:739180

Ivačić, Mateja. "Marketing na društvenim mrežama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:739180

Ivačić, M. (2013). 'Marketing na društvenim mrežama', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:739180

Ivačić M. Marketing na društvenim mrežama [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:739180

M. Ivačić, "Marketing na društvenim mrežama", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:739180

Metadata
TitleMarketing na društvenim mrežama
Title (english)Marketing on social networks
AuthorMateja Ivačić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Internet je svojim intenzivnim razvojem postao značajan marketinški medij koji će u budućnosti biti nezaobilazni faktor poslovanja tvrtki. Pojavom društvenih mreža došlo je do značajnih promjena u marketingu i u načinu na koji tvrtke komuniciraju s kupcima. Cilj ovoga rada je pružiti uvid i sažeti saznanja o mogućnostima internetskog marketinga u kombinaciji s društvenim mrežama. U radu se utvrdila teoretska osnova e-marketinga i društvenih mreža, njihov rast, potencijal, kao i načini implementiranja u poslovanju, sa naglaskom na korištenju Facebook-a i Twitter-a kao marketinških kanala. U istraživačkom dijelu rada provela se online anketa koja je dala odgovore kako društvene mreže utječu na pojedina poduzeća.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:739180
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 07:40:29