prikaz prve stranice dokumenta Integrirana marketinška komunikacija
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master's thesis
Integrirana marketinška komunikacija
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:802584
Bunić, Tanja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Bunić, T. (2013). Integrirana marketinška komunikacija (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:802584

Bunić, Tanja. "Integrirana marketinška komunikacija." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:802584

Bunić, Tanja. "Integrirana marketinška komunikacija." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:802584

Bunić, T. (2013). 'Integrirana marketinška komunikacija', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:802584

Bunić T. Integrirana marketinška komunikacija [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:802584

T. Bunić, "Integrirana marketinška komunikacija", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:802584

Metadata
TitleIntegrirana marketinška komunikacija
Title (english)Integrated marketing communications
AuthorTanja Bunić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je obrađena integrirana marketinška komunikacija te su analizirani svi njeni elementi. Također je definiran i opisan proces kroz koji se integrirana marketinška komunikacija odvija te je prikazana njena uloga u marketinškoj strategiji. Na kraju rada prikazano je istraživanje o tome kako integrirana marketinška komunikacija utječe na ponašanje potrošača, odnosno na donošenje odluke o kupnji.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:802584
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 08:24:36