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undergraduate thesis
Upravljanje veleprodajom
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2014. urn:nbn:hr:211:632749
Franjević, Kristina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Franjević, K. (2014). Upravljanje veleprodajom (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:632749

Franjević, Kristina. "Upravljanje veleprodajom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:632749

Franjević, Kristina. "Upravljanje veleprodajom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:632749

Franjević, K. (2014). 'Upravljanje veleprodajom', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:632749

Franjević K. Upravljanje veleprodajom [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:632749

K. Franjević, "Upravljanje veleprodajom", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:632749

Metadata
TitleUpravljanje veleprodajom
Title (english)Wholesale management
AuthorKristina Franjević
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-12-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema završnog rada je Upravljanje veleprodajom. Rad je strukturiran u šest poglavlja koja obuhvaćaju osnovne pojmove marketinga, njegove elemente i ciljeve. Treće poglavlje obuhvaća ulogu veleprodaje kao distributivnog kanala. Četvrto poglavlje govori o značaju veletrgovine za kupca i proizvođača. Peto poglavlje obuhvaća organizaciju veleprodaje, vrste i opis veletrgovaca, te šesto poglavlje u kojem je iznesen zaključak autorice.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:632749
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2017-01-27 08:29:56