prikaz prve stranice dokumenta Međunarodni/globalni marketing
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Professional paper - Chapter in Book
Međunarodni/globalni marketing
In: Osnove marketinga / Dobrinić, Damir (Ed.). Split: 2010. pp. 313-322. urn:nbn:hr:211:873919
Dobrinić, Damir

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Cite this document

Dobrinić, D. (2010). Međunarodni/globalni marketing. In D. Dobrinić, (Ed.), Osnove marketinga (pp. 313-322). Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:873919

Dobrinić, Damir. "Međunarodni/globalni marketing." Osnove marketinga, edited by Damir Dobrinić, 2010, pp. 313-322. https://urn.nsk.hr/urn:nbn:hr:211:873919

Dobrinić, Damir. "Međunarodni/globalni marketing." In Osnove marketinga, edited by Damir Dobrinić, 313-322. 2010. https://urn.nsk.hr/urn:nbn:hr:211:873919

Dobrinić, D. (2010) 'Međunarodni/globalni marketing' in Dobrinić, D. (ed.) Osnove marketinga pp. 313-322. Available at: https://urn.nsk.hr/urn:nbn:hr:211:873919 (Accessed 02 January 2025)

Dobrinić D. Međunarodni/globalni marketing. In: D. Dobrinić, ed. Osnove marketinga. 2010. Pp. 313-322. [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:873919

D. Dobrinić, "Međunarodni/globalni marketing", Osnove marketinga, D. Dobrinić, Ed. 2010, pp. 313-322. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:211:873919

Metadata
Title (croatian)Međunarodni/globalni marketing
AuthorDamir Dobrinić
EditorDamir Dobrinić
Author's institutionUniversity of Zagreb
Faculty of Organization and Informatics
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract (croatian)
Poglavlje definira međunarodni marketing i uspoređuje njegove karakteristike s karakteristikama domaćeg marketinga. Ističe se zašto je važno prilagođavati elemente marketinškog miksa različitim tržištima te treba li odabrati standardizaciju ili adaptaciju tih elemenata.
Keywords (croatian)
Languagecroatian
Publication typeProfessional paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - domestic
Publication versionPublished version
Book titleOsnove marketinga
Edition1. izdanje
Numberingpp. 313-322
ISBN978-953-7595-23-4
URN:NBNurn:nbn:hr:211:873919
Publication2010
Type of resourceText
Publishing placeSplit
Access conditionsInstitutional access
Terms of useLicence In copyright icon
Created on2017-12-06 13:17:01