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master's thesis
Utjecaj online oglašavanja na kupovno ponašanje potrošača
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:420698
Cesarec, Andreja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Cesarec, A. (2017). Utjecaj online oglašavanja na kupovno ponašanje potrošača (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:420698

Cesarec, Andreja. "Utjecaj online oglašavanja na kupovno ponašanje potrošača." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:420698

Cesarec, Andreja. "Utjecaj online oglašavanja na kupovno ponašanje potrošača." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:420698

Cesarec, A. (2017). 'Utjecaj online oglašavanja na kupovno ponašanje potrošača', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:420698

Cesarec A. Utjecaj online oglašavanja na kupovno ponašanje potrošača [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:420698

A. Cesarec, "Utjecaj online oglašavanja na kupovno ponašanje potrošača", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:420698

Metadata
TitleUtjecaj online oglašavanja na kupovno ponašanje potrošača
Title (english)The impact of online advertising on buying behavior of a customer
AuthorAndreja Cesarec
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad prikazuje kako online oglašavanje proizvoda ili usluga utječe na ponašanje i kupovinu potrošača. U prvom dijelu rada se pobliže opisuje i definira online promocija i online oglašavanje kao element promotivnog miksa internet marketinga, gdje je fokus na banner oglasima. U drugom dijelu rada se provodi istraživanje o stavovima potrošača prema online oglašavanju, gdje je cilj istraživanja dobiti rezultate o tome da li online oglašavanje uspješno djeluje na potrošače i na njihove odluke o kupnji.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:420698
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:41:16