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master's thesis
Praćenje ponašanja kupaca korištenjem velikih podataka
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:075262
Horvat, Valentina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Horvat, V. (2017). Praćenje ponašanja kupaca korištenjem velikih podataka (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:075262

Horvat, Valentina. "Praćenje ponašanja kupaca korištenjem velikih podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:075262

Horvat, Valentina. "Praćenje ponašanja kupaca korištenjem velikih podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:075262

Horvat, V. (2017). 'Praćenje ponašanja kupaca korištenjem velikih podataka', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:075262

Horvat V. Praćenje ponašanja kupaca korištenjem velikih podataka [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:075262

V. Horvat, "Praćenje ponašanja kupaca korištenjem velikih podataka", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:075262

Metadata
TitlePraćenje ponašanja kupaca korištenjem velikih podataka
Title (english)Monitoring the behavior of customer using big data
AuthorValentina Horvat
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Prikaz modela praćenja ponašanja kupaca. Društveni i osobni čimbenici utjecaja na ponašanje kupaca. Prikaz procesa donošenja odluke o kupnji. Utjecaj velikih podataka na praćenje ponašanja i donošenja odluka o kupnji. Izgradnja baza podataka o kupcima. Izrada modela ponašanja kupaca korištenjem velikih podataka.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:075262
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:47:59