prikaz prve stranice dokumenta Društveno odgovoran marketing
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undergraduate thesis
Društveno odgovoran marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:496952
Djak, Ivana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

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Djak, I. (2017). Društveno odgovoran marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:496952

Djak, Ivana. "Društveno odgovoran marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:496952

Djak, Ivana. "Društveno odgovoran marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:496952

Djak, I. (2017). 'Društveno odgovoran marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:496952

Djak I. Društveno odgovoran marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:496952

I. Djak, "Društveno odgovoran marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:496952

Metadata
TitleDruštveno odgovoran marketing
Title (english)Socially responsible marketing
AuthorIvana Djak
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
<p>Kroz rad bih definirala marketing, njegovu koncepciju, razvoj,koncepciju potro&scaron;ača,pojam dru&scaron;tvene odgovornosti,prednosti dru&scaron;tveno odgovornog marketinga,utjecaj dru&scaron;tvene odgovornosti na marketing te bih na stvarnom primjeru navela tvrtku Konzum koja prikazuje dru&scaron;tveno odgovoran marketing. Koji je njegov utjecaj na trži&scaron;tu te kakvu konkurentsku prednost pridonosi dru&scaron;tveno odgovoran marketing u odnosu na druge tvrtke.</p>
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:496952
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2019-03-04 11:21:59