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undergraduate thesis
Upravljanje oglašavanjem
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:785057
Cugovčan, Antonio
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Cugovčan, A. (2017). Upravljanje oglašavanjem (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:785057

Cugovčan, Antonio. "Upravljanje oglašavanjem." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:785057

Cugovčan, Antonio. "Upravljanje oglašavanjem." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:785057

Cugovčan, A. (2017). 'Upravljanje oglašavanjem', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:785057

Cugovčan A. Upravljanje oglašavanjem [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:785057

A. Cugovčan, "Upravljanje oglašavanjem", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:785057

Metadata
TitleUpravljanje oglašavanjem
Title (english)Advertising management
AuthorAntonio Cugovčan
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Završni rad na temu Upravljanje oglašavanjem. U radu se nalazi ukratko o marketingu gdje su opisane njegove koncepcije. Slijedi marketinški miks sa svojim elementima te promotivni miks. Na kraju rada je oglašavanje - pojam, funkcije, ciljevi, etika, oblici u kojima se pojavljuje na tržištu i sl.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:785057
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2019-03-04 11:34:24