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undergraduate thesis
Zemlja podrijetla kao nositelj marke
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:640207
Grkavac, Magdalena
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Grkavac, M. (2017). Zemlja podrijetla kao nositelj marke (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:640207

Grkavac, Magdalena. "Zemlja podrijetla kao nositelj marke." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:640207

Grkavac, Magdalena. "Zemlja podrijetla kao nositelj marke." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:640207

Grkavac, M. (2017). 'Zemlja podrijetla kao nositelj marke', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:640207

Grkavac M. Zemlja podrijetla kao nositelj marke [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:640207

M. Grkavac, "Zemlja podrijetla kao nositelj marke", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:640207

Metadata
TitleZemlja podrijetla kao nositelj marke
Title (english)Country of origin as an brand representative
AuthorMagdalena Grkavac
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-06-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U današnje vrijeme kada marka predstavlja jedan od glavnih utjecaja na odabir proizvoda i sama zemlja podrijetla se često pojavljuje kao nositelj marke. Ovaj rad prikazuje teorijsku osnovu pojma i razvoja same marke te način utjecaja zemlje podrijetla na njezino kreiranje.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:640207
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Public noteZbog automatske konverzije u pdf moguće su manje nepodudarnosti između originalnog dokumenta i verzije pohranjene u repozitorij.
Created on2019-03-04 11:39:26