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undergraduate thesis
Utjecaj web dizajna na promotivnu komunikaciju
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:842725
Kopriva, Samantha
University of Zagreb
Faculty of Organization and Informatics
Department of Organization

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Kopriva, S. (2018). Utjecaj web dizajna na promotivnu komunikaciju (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:842725

Kopriva, Samantha. "Utjecaj web dizajna na promotivnu komunikaciju." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:842725

Kopriva, Samantha. "Utjecaj web dizajna na promotivnu komunikaciju." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:842725

Kopriva, S. (2018). 'Utjecaj web dizajna na promotivnu komunikaciju', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 13 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:842725

Kopriva S. Utjecaj web dizajna na promotivnu komunikaciju [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 July 13] Available at: https://urn.nsk.hr/urn:nbn:hr:211:842725

S. Kopriva, "Utjecaj web dizajna na promotivnu komunikaciju", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:842725

Metadata
TitleUtjecaj web dizajna na promotivnu komunikaciju
Title (english)The influence of web design on promotional communication
AuthorSamantha Kopriva
MentorGoran Bubaš (mentor)
MBZ: 210852
Committee memberMiran Zlatović
MBZ: 246450
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Organization)
Varaždin
Defense date and country2018-03-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Promotivna komunikacija se danas velikim djelom odvija preko interneta, što vodi do internet marketinga. Internet marketing, u odnosu na klasični marketing, ima mnogo prednosti te postoje razne strategije za postizanje marketinških ciljeva putem interneta. Web dizajn ima vrlo velik utjecaj na internet marketing. Elementi web dizajna, kao što su boje, grafika i tipografija različito utječu na različite korisnike. Stoga je važno kome je stranica namijenjena, odnosno koju ciljanu skupinu korisnika se želi privući. Web stranica mora biti suvremena što ne znači da mora pratiti zadnje trendove, ali opet ne znači da može biti stara 10 godina i oglušiti se na bitne pojmove kao što su responzivni dizajn i upotrebljivost web stranice. Također, treba izbjegavati greške u web dizajnu, jer cilj web dizajna je privući korisnika, a ne dodatno odbiti.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:842725
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 11:43:49