prikaz prve stranice dokumenta Izravni marketing
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undergraduate thesis
Izravni marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:311677
Gašparić, Tea
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Gašparić, T. (2017). Izravni marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:311677

Gašparić, Tea. "Izravni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:311677

Gašparić, Tea. "Izravni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:311677

Gašparić, T. (2017). 'Izravni marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:311677

Gašparić T. Izravni marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 September 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:311677

T. Gašparić, "Izravni marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:311677

Metadata
TitleIzravni marketing
Title (english)Direct marketing
AuthorTea Gašparić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Izravni marketing, povijesni razvoj izravnog marketinga, temelji izravnog marketing koji uključuju karakteristike, ciljeve, funkcije i strategiju, kanali izravnog marketinga odnosno koje sve vrste postoje, uloga baza podataka i ciljevi baza u izravnom marketingu, primjeri izravnog marketinga u praksi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:311677
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2019-03-04 11:57:14