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undergraduate thesis
Virtualna i proširena stvarnost u marketingu
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2017. urn:nbn:hr:211:693894
Šarić, Ante
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Šarić, A. (2017). Virtualna i proširena stvarnost u marketingu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:693894

Šarić, Ante. "Virtualna i proširena stvarnost u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:693894

Šarić, Ante. "Virtualna i proširena stvarnost u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:693894

Šarić, A. (2017). 'Virtualna i proširena stvarnost u marketingu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:693894

Šarić A. Virtualna i proširena stvarnost u marketingu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:693894

A. Šarić, "Virtualna i proširena stvarnost u marketingu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:693894

Metadata
TitleVirtualna i proširena stvarnost u marketingu
Title (english)Virtual and augmented reality in marketing
AuthorAnte Šarić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad obrađuje teorijski okvir pojma i primjene virtualne i proširene stvarnosti u marketingu. U radu je prikazano korištenje virtualne stvarnosti kao usluge unutar proizvoda i njene primjene za određivanje potreba klijenata, kao i korištenje proširene stvarnosti u promotivnim aktivnostima. Na kraju rada dani su primjeri moguće primjene virtualne i proširene stvarnosti u marketinškim aktivnostima danas, ali i koji su planovi za budućnost.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:693894
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 12:00:07