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undergraduate thesis
Marketinško upravljanje bazama podataka
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:086688
Pikl, Lorena
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Pikl, L. (2018). Marketinško upravljanje bazama podataka (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:086688

Pikl, Lorena. "Marketinško upravljanje bazama podataka." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:086688

Pikl, Lorena. "Marketinško upravljanje bazama podataka." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:086688

Pikl, L. (2018). 'Marketinško upravljanje bazama podataka', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:086688

Pikl L. Marketinško upravljanje bazama podataka [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:086688

L. Pikl, "Marketinško upravljanje bazama podataka", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:086688

Metadata
TitleMarketinško upravljanje bazama podataka
Title (english)Database marketing
AuthorLorena Pikl
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-07-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu se želi prikazati važnost i uloga baze podataka za uspješno poslovanje svih poduzeća. Marketinško upravljanje bazama podataka ima ključnu ulogu u suvremenom poslovanju te zahtjeva pažljivo planiranje i provođenje svakog koraka u procesu. Danas, mnoga poduzeća prakticiraju marketinško upravljanje bazama podataka kako bi povećala učinkovitost vlastitih marketinških aktivnosti. Stoga, bogata baza podataka omogućuje poduzećima da identificira potencijalne kupce i potakne prodaju oglašavanjem proizvoda. Zahvaljujući marketinškom upravljanju bazama podataka poduzeća raspolažu nizom korisnih informacija koje poboljšavaju njihovo poslovanje. Kroz primjer će se pobliže prikazati kako izgleda poslovanje poduzeća koje se koristi bazama podataka o kupcima
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:086688
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2019-03-04 12:17:25