prikaz prve stranice dokumenta Utjecajni marketing
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undergraduate thesis
Utjecajni marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:581000
Pršec, Antonio
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Pršec, A. (2018). Utjecajni marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:581000

Pršec, Antonio. "Utjecajni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:581000

Pršec, Antonio. "Utjecajni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:581000

Pršec, A. (2018). 'Utjecajni marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 29 June 2024, https://urn.nsk.hr/urn:nbn:hr:211:581000

Pršec A. Utjecajni marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 June 29] Available at: https://urn.nsk.hr/urn:nbn:hr:211:581000

A. Pršec, "Utjecajni marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:581000

Metadata
TitleUtjecajni marketing
Title (english)Influencer marketing
AuthorAntonio Pršec
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad se fokusira na temu utjecajnog marketinga koji postaje sveprisutan u današnjim marketinškim strategijama. Ovaj rad opisuje što je utjecajni marketing, tko su influenceri, prikazuje prikupljene podatke različitih studija o utjecajnom marketingu, te o primjerima koji su primijenjeni u praksi. Glavni smjer ovog rada je zaključiti kako je napredovao utjecajni marketing u proteklih nekoliko godina, te u kojem smjeru nastavlja prema budućnosti. Glavno pitanje koje se postavlja hoće li i ostali marketinški stručnjaci, koji ne primjenjuju ovaj oblik marketinga prihvatiti kao standardni dio svojeg marketinškog plana. Osim toga, postavlja se i pitanje, te može li influencer biti unosno zanimanje u skoroj budućnosti.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:581000
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 12:19:01