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undergraduate thesis
Distribucija robe široke potrošnje
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:900554
Klarić, Patricia
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Klarić, P. (2018). Distribucija robe široke potrošnje (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:900554

Klarić, Patricia. "Distribucija robe široke potrošnje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:900554

Klarić, Patricia. "Distribucija robe široke potrošnje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:900554

Klarić, P. (2018). 'Distribucija robe široke potrošnje', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:900554

Klarić P. Distribucija robe široke potrošnje [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:900554

P. Klarić, "Distribucija robe široke potrošnje", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:900554

Metadata
TitleDistribucija robe široke potrošnje
Title (english)Distribution of consumer goods
AuthorPatricia Klarić
MentorVladimir Kovšca (mentor)
MBZ: 264450
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovome radu fokus je usmjeren na distribuciju robe široke potrošnje, te su tako definirani svi relevantni pojmovi poput same distribucije, marketinških kanala, sudionika distribucije, te je ukratko objašnjen sustav logističko-distribucijskih centara. Počinje sa pojmom distribucija, nekoliko definicija distribucije, između kojih je i definicija Međunarodne trgovinske komore. Objašnjena je distribucija kao dio logistike. Nadalje, objašnjeni su kanali distribucije, povezanost distribucije i najvažnije odluke kod izbora kanala distribucije. Opisane su strategije distribucije i troškovi neposredne i posredne prodaje. Također su opisane vrste kanala distribucije, te izravni i neizravni kanali prodaje na međunarodnom tržištu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:900554
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2019-03-04 12:30:46