prikaz prve stranice dokumenta Etičnost u izravnom marketingu
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master's thesis
Etičnost u izravnom marketingu
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2012. urn:nbn:hr:211:203293
Sudec, Andreja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Sudec, A. (2012). Etičnost u izravnom marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:203293

Sudec, Andreja. "Etičnost u izravnom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:203293

Sudec, Andreja. "Etičnost u izravnom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:203293

Sudec, A. (2012). 'Etičnost u izravnom marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:203293

Sudec A. Etičnost u izravnom marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:203293

A. Sudec, "Etičnost u izravnom marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:203293

Metadata
TitleEtičnost u izravnom marketingu
Title (english)Ethical direct marketing
AuthorAndreja Sudec
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je objašnjen pojam te dana definicaija izravnog marketinga, usporedba izravnog s masovnim marketingom. Osvrt je na etička načela u poslovanje s naglaskom na etiku u osiguravajućim društvima. Definirana je privatnost te naglašena važnost čuvanja privatnosti pojedinca. Riječ je i o sigurnosti podataka, dan osvrt na zakone i propise u tom pogledu i dani neki pozitivni i negativni primjeri iz prakse vezani uz etičnost u marketingu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:203293
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-23 08:14:30