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undergraduate thesis
Primjena Clickstream analize u procesima CRM-a
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:464207
Domagoj, Samardžić
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Domagoj, S. (2019). Primjena Clickstream analize u procesima CRM-a (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:464207

Domagoj, Samardžić. "Primjena Clickstream analize u procesima CRM-a." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:464207

Domagoj, Samardžić. "Primjena Clickstream analize u procesima CRM-a." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:464207

Domagoj, S. (2019). 'Primjena Clickstream analize u procesima CRM-a', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:464207

Domagoj S. Primjena Clickstream analize u procesima CRM-a [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:464207

S. Domagoj, "Primjena Clickstream analize u procesima CRM-a", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:464207

Metadata
TitlePrimjena Clickstream analize u procesima CRM-a
Title (english)Clickstream analysis in CRM
AuthorSamardžić Domagoj
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Praćenje korisnika na web-u zauzima veliku važnost u CRM-u. Jedan od oblika praćenja korisnika naziva se analiza slijedom kliktanja (eng. Clickstream analysis), kojom se prati ponašanje kupaca prilikom posjeta određenim Web stranicama.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:464207
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2020-04-27 08:02:15