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undergraduate thesis
STP analiza
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:645176
Vrhovec, Barbara
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Vrhovec, B. (2019). STP analiza (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:645176

Vrhovec, Barbara. "STP analiza." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:645176

Vrhovec, Barbara. "STP analiza." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:645176

Vrhovec, B. (2019). 'STP analiza', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:645176

Vrhovec B. STP analiza [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:645176

B. Vrhovec, "STP analiza", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:645176

Metadata
TitleSTP analiza
Title (english)STP analysis
AuthorBarbara Vrhovec
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom radu detaljnije će biti objašnjena sama STP analiza te njena uloga i važnost za poduzeća u današnjoj svakodnevici i promjenjivim uvjetima tržišta. Svrha ovog rada je pobliže upoznavanje sa samim značajem STP analize te zašto je zapravo toliko bitno ju uzeti u obzir za početak poslovanja. Bit će govora o koracima spomenute STP analize, a to su segmentacija, odabir ciljnog tržišta i pozicioniranje kao završni korak.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:645176
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2020-04-27 08:35:59