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undergraduate thesis
Google AdWords oglašavanje
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:099328
Babuš, Karolina
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Babuš, K. (2020). Google AdWords oglašavanje (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:099328

Babuš, Karolina. "Google AdWords oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:099328

Babuš, Karolina. "Google AdWords oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:099328

Babuš, K. (2020). 'Google AdWords oglašavanje', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:099328

Babuš K. Google AdWords oglašavanje [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:099328

K. Babuš, "Google AdWords oglašavanje", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:099328

Metadata
TitleGoogle AdWords oglašavanje
Title (english)Google AdWords Marketing
AuthorKarolina Babuš
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2020-09-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U današnje vrijeme je od iznimne važnosti da organizacije budu prisutne u nekom obliku na internetu kako bi uspješno poslovale i zadržale konkurentnost. Internetski marketing omogućuje organizacijama dvosmjernu komunikaciju s potrošačima koji su s vremenom postali bitni sudionici koji utječu na poslovanje organizacija. Sve veći broj poduzeća svoje proizvode i usluge oglašava putem različitih društvenih mreža, koriste se promotivnim e-mailovima koje šalju svojim pretplatnicima ili se odlučuju za veći doseg potrošača koje im omogućuje marketing na pretraživačima. Upravo jedan od oblika koji omogućuju plaćeno oglašavanje na Google tražilici i drugim povezanim web-lokacijama je program Google Ads. Ono svojim oglašivačima omogućuje lako dolaženje do potencijalnih potrošača uz minimalna novčana ulaganja. Pomoću njega oglašivači imaju pristup mjerljivim rezultatima o izvedbi kampanja, korisnim podacima o potrošačima koji su ostvarili klik na oglase, mogu segmentirati ciljanu publiku te time i bolje upoznati potrebe i želje svojih potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:099328
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2021-05-06 10:18:21