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undergraduate thesis
Ponašanje potrošača
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:173915
Grudiček, Ines
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Grudiček, I. (2020). Ponašanje potrošača (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:173915

Grudiček, Ines. "Ponašanje potrošača." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:173915

Grudiček, Ines. "Ponašanje potrošača." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:173915

Grudiček, I. (2020). 'Ponašanje potrošača', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:173915

Grudiček I. Ponašanje potrošača [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:173915

I. Grudiček, "Ponašanje potrošača", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:173915

Metadata
TitlePonašanje potrošača
Title (english)Consumer behavior
AuthorInes Grudiček
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema ovog završnog rada je ponašanje potrošača. U radu se prvo objašnjavaju obilježja ponašanja potrošača i ciljevi proučavanja ponašanja potrošača. Nakon toga navodi se podjela čimbenika koji utječu na ponašanje potrošača, kao i faze procesa donošenja odluke o kupnji kroz koje potrošač prolazi. Prikazuju se vrste modela ponašanja potrošača koje postoje te se predstavlja važnost zadovoljstva potrošača. Na kraju rada prikazuju se rezultati provedenog istraživanja o čimbenicima utjecaja na ponašanje potrošača u online kupnji, nakon čega je donijet zaključak cjelokupnog rada. Ključne riječi: ponašanje potrošača, vrijednosti, odluke o kupnji, kupovina
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:173915
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0) icon
Created on2021-05-06 10:19:24