prikaz prve stranice dokumenta Utjecajni marketing
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master's thesis
Utjecajni marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:863764
Aleksandra, Osivnik
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Aleksandra, O. (2020). Utjecajni marketing (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:863764

Aleksandra, Osivnik. "Utjecajni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:863764

Aleksandra, Osivnik. "Utjecajni marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:863764

Aleksandra, O. (2020). 'Utjecajni marketing', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:863764

Aleksandra O. Utjecajni marketing [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:863764

O. Aleksandra, "Utjecajni marketing", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:863764

Metadata
TitleUtjecajni marketing
Title (english)Influence marketing
AuthorOsivnik Aleksandra
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam i uloga utjecajnog marketinga. Trendovi na području utjecajnog marketinga. Upravljanje utjecajnim marketingom; Značaj utjecajnih osoba (digitalnih influencera) na marketinške aktivnosti. Utjecaj digitalnih influencera na donošenje odluka o kupnji te promociju marke. Istraživanje uloge digitalnih influencera u promociji marke.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:863764
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2021-05-10 11:18:35