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master's thesis
Marketing experience in gaming industry
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:073392
Šarić, Ante
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

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Šarić, A. (2020). Marketing experience in gaming industry (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:073392

Šarić, Ante. "Marketing experience in gaming industry." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:073392

Šarić, Ante. "Marketing experience in gaming industry." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:073392

Šarić, A. (2020). 'Marketing experience in gaming industry', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:073392

Šarić A. Marketing experience in gaming industry [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:073392

A. Šarić, "Marketing experience in gaming industry", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:073392

Metadata
TitleMarketing experience in gaming industry
Title (croatian)Marketing iskustva u industriji video igara
AuthorAnte Šarić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
This thesis is about marketing experience and how it affects different type of industries. First part of the thesis defines my points of experience marketing and how it can effect customer experience. Second part of thesis is about experience marketing in gaming industry and it also involves a research that was done for the purpose of writing this thesis. This thesis will map experience marketing from its first mention by Pine and Gilmore in their book Experience economy (1998), till today where it is connected to all kind of other industries as well as the future it holds for marketing in general. This thesis will also describe key benefits and setbacks experience marketing can have for companies and some examples of successful and unsuccessful experience marketing campaigns. Focus of last part of thesis is on experience marketing in gaming industry and how it can affect customers and how brands can benefit from experience marketing campaigns in gaming industry. At the end of thesis there are research results of how hardware, video games, and social aspects of video games influences people and their experience regarding video games.
Keywords
Languageenglish
URN:NBNurn:nbn:hr:211:073392
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-05-10 11:39:13