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undergraduate thesis
Prihvaćenost Facebook oglašavanja od strane generacije Z
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:987569
Mišetić, Ante
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Mišetić, A. (2020). Prihvaćenost Facebook oglašavanja od strane generacije Z (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:987569

Mišetić, Ante. "Prihvaćenost Facebook oglašavanja od strane generacije Z." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:987569

Mišetić, Ante. "Prihvaćenost Facebook oglašavanja od strane generacije Z." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:987569

Mišetić, A. (2020). 'Prihvaćenost Facebook oglašavanja od strane generacije Z', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:987569

Mišetić A. Prihvaćenost Facebook oglašavanja od strane generacije Z [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:211:987569

A. Mišetić, "Prihvaćenost Facebook oglašavanja od strane generacije Z", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:987569

Metadata
TitlePrihvaćenost Facebook oglašavanja od strane generacije Z
Title (english)Acceptance of Facebook advertising by generation Z
AuthorAnte Mišetić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad bavi se ispitivanjem prihvaćenosti korisnika Facebook-a i to onih korisnika koji pripadaju generaciji Z. Osnim navedenog u radu je prikazan razvoj oglašavanja kroz povijest, pojava oglašavanja na internetu i koji oblici oglašavanja su se razvili na internetu. Osim navedenog u radu je prikazan razvoj oglašavanja na društvenoj mreži Facebook i prikazan rad u njegovom alatu za oglašavanje te provedeno i analizirano istraživanje o prihvaćenosti Facebook oglašavanja od strane generacije Z.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:987569
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2021-05-13 13:23:57