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undergraduate thesis
Utjecaj GDPR-a na rezultate email marketinga
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:894831
Kolar, Tomislav
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Kolar, T. (2020). Utjecaj GDPR-a na rezultate email marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:894831

Kolar, Tomislav. "Utjecaj GDPR-a na rezultate email marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:894831

Kolar, Tomislav. "Utjecaj GDPR-a na rezultate email marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:894831

Kolar, T. (2020). 'Utjecaj GDPR-a na rezultate email marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:894831

Kolar T. Utjecaj GDPR-a na rezultate email marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:894831

T. Kolar, "Utjecaj GDPR-a na rezultate email marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:894831

Metadata
TitleUtjecaj GDPR-a na rezultate email marketinga
Title (english)Impact of GDPR regulation on email marketing
AuthorTomislav Kolar
MentorRenata Mekovec (mentor)
MBZ: 264446
Committee memberSandro Gerić (član povjerenstva)
MBZ: 262613
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Utjecaj GDPR-a na rezultate email marketinga je tema ovoga rada (eng. General data protection regulations, kraće GDPR ili Opća uredba o zaštiti podataka). Kako se marketing pa tako i digitalni konstantno mijenja, unaprjeđuje, kroz ovaj rad čitatelj će biti upoznat s pojmovima koji se vežu uz samu temu rada. Prvo će biti upoznat nešto o e-mailu kako kroz povijest tako i o njegovom razvoju do točke u kojoj postaje dio digitalno marketinga u kojemu se razvijaju razne tehnike za postizanje uspješnog poslovanja. Nakon upoznavanja s e-mailom na red dolazi GDPR koji će također biti objašnjen kroz osnovne definicije, ali i što sve ispitanici i tvrtke moraju ispuniti kako bi zadovoljili GDPR. Kako bi se vidio pravi utjecaj GDPR-a na e-mail marketing provedena je anketa koja u usporedbi s podacima s realnog tržišta može dati pravi odgovor kako i koliko je zapravo utjecao GDPR na e-mail marketing.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:894831
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-05-13 13:25:15