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master's thesis
Marketing putem utjecajnih osoba
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2022. urn:nbn:hr:211:340597
Flegar, Rea
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Flegar, R. (2022). Marketing putem utjecajnih osoba (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:340597

Flegar, Rea. "Marketing putem utjecajnih osoba." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:340597

Flegar, Rea. "Marketing putem utjecajnih osoba." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:340597

Flegar, R. (2022). 'Marketing putem utjecajnih osoba', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:340597

Flegar R. Marketing putem utjecajnih osoba [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:340597

R. Flegar, "Marketing putem utjecajnih osoba", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:340597

Metadata
TitleMarketing putem utjecajnih osoba
Title (english)Influencer marketing
AuthorRea Flegar
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2022-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojavom interneta i razvojem društvenih mreža došlo je do promjena u načinu komunikacije. U posljednjih nekoliko godina komunikacija između robne marke i potrošača uvelike se promijenila i dobila neku novu dimenziju. Dolazi do pojave utjecajnog marketinga, te sve većeg zanemarivanja tradicionalnih komunikacijskih oblika. Shodno tome, ključnu ulogu zauzimaju utjecajne osobe koje u suradnji sa robnim markama nastoje promovirati određeni proizvod ili uslugu ciljanoj publici. Ovaj rad pobliže objašnjava ulogu i značaj utjecajnih osoba, kao i marketinga putem utjecajnih osoba u digitalnom svijetu, a osim teorijskog dijela rad se sastoji i od istraživačkog dijela koje se bavi istraživanjem utjecaja influencera na potrošače i njihove kupovne odluke.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:340597
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2022-09-12 04:08:20