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master's thesis
Facebook zajednica robnih marki
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2022. urn:nbn:hr:211:175139
Erdelja, Katarina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Erdelja, K. (2022). Facebook zajednica robnih marki (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:175139

Erdelja, Katarina. "Facebook zajednica robnih marki." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:175139

Erdelja, Katarina. "Facebook zajednica robnih marki." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:175139

Erdelja, K. (2022). 'Facebook zajednica robnih marki', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:175139

Erdelja K. Facebook zajednica robnih marki [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:175139

K. Erdelja, "Facebook zajednica robnih marki", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:175139

Metadata
TitleFacebook zajednica robnih marki
Title (english)Facebook brand community
AuthorKatarina Erdelja
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2022-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U diplomskom radu obrađuje se pregled društvenih mreža i njihove aktivnosti iz marketinškog aspekta. Detaljno se obrađuje tema zajednice robnih marki na Facebook društvenoj mreži, navode se primjeri uspješnih zajednica robnih marki te je provedeno istraživanje o stavovima korisnika o korištenju robnih marki na Facebook-u.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:175139
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2022-09-12 04:08:35