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master's thesis
Ponašanja kupaca u online kupnji
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2022. urn:nbn:hr:211:189120
Gerić, Ivana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Gerić, I. (2022). Ponašanja kupaca u online kupnji (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:189120

Gerić, Ivana. "Ponašanja kupaca u online kupnji." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:189120

Gerić, Ivana. "Ponašanja kupaca u online kupnji." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:189120

Gerić, I. (2022). 'Ponašanja kupaca u online kupnji', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:189120

Gerić I. Ponašanja kupaca u online kupnji [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:189120

I. Gerić, "Ponašanja kupaca u online kupnji", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:189120

Metadata
TitlePonašanja kupaca u online kupnji
Title (english)Customer behavior in online shopping
AuthorIvana Gerić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Glavna tema ovog rada je ponašanju kupaca u online kupovini. Definiraju se modeli ponašanja kupaca, čimbenicima koji utječu na ponašanje, utjecaj interneta na ponašanje kupaca i proces donošenja o kupnji te će se objasniti korisničko iskustvo. Definirat će se usmena predaja te usporediti sličnosti i razlike između tradicionalne usmene predaje i usmene predaje online te analizirati online kupnja. U sklopu rada provedeno istraživanje zadovoljstva kupaca online kupovinom rabljenih proizvoda. Navest će se rezultati istraživanja i dobiveni zaključci.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:189120
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2022-09-19 04:12:44