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master's thesis
Usporedba platformi za email marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2022. urn:nbn:hr:211:794922
Martinović, Sara
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Martinović, S. (2022). Usporedba platformi za email marketing (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:794922

Martinović, Sara. "Usporedba platformi za email marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:794922

Martinović, Sara. "Usporedba platformi za email marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:794922

Martinović, S. (2022). 'Usporedba platformi za email marketing', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 08 October 2024, https://urn.nsk.hr/urn:nbn:hr:211:794922

Martinović S. Usporedba platformi za email marketing [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 October 08] Available at: https://urn.nsk.hr/urn:nbn:hr:211:794922

S. Martinović, "Usporedba platformi za email marketing", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:794922

Metadata
TitleUsporedba platformi za email marketing
Title (english)Comparison of email marketing platforms
AuthorSara Martinović
MentorValentina Kirinić (mentor)
MBZ: 218651
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2022-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema ovog diplomskog rada je usporedba platformi za e-mail marketing. Razvojem tehnologija, razvijale su se i razne vrste digitalnog marketinga pa samim time i e-mail marketing. E-mail marketing služi za promociju proizvoda ili usluga uz razvoj odnosa s potencijalnim kupcima ili klijentima. Kroz teorijski dio bit će predstavljen e-mail marketing, njegovo funkcioniranje i platforme koje se koriste za e-mail marketing, a kroz praktični dio rada uspoređivat će se nekoliko platformi koristeći norme i odgovarajuće metrike te potrebna testiranja. Kroz usporedbu rezultata će se doći do zaključaka koja je platforma bolja prema kojim karakteristikama.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:794922
Study programmeTitle: Business Systems Organization
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2022-09-26 04:04:19