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undergraduate thesis
Analitički CRM
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:397539
Čižmešija, Antonela
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Čižmešija, A. (2013). Analitički CRM (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:397539

Čižmešija, Antonela. "Analitički CRM." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:397539

Čižmešija, Antonela. "Analitički CRM." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:397539

Čižmešija, A. (2013). 'Analitički CRM', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:397539

Čižmešija A. Analitički CRM [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:397539

A. Čižmešija, "Analitički CRM", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:397539

Metadata
TitleAnalitički CRM
Title (english)Analytical CRM
AuthorAntonela Čižmešija
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj ovog rada jest opisivanje analitičkog CRM-a u okviru upravljanja odnosa s klijentima s informatičkog aspekta gledanja. CRM će biti prikazan kao moćna poslovna strategija usmjerena na potrebe i ponašanja potrošača u cilju stvaranja odnosa lojalnosti, konkurentske prednosti i povećanja profita poduzeća. Customer Relationship Management biti će razrađen u okviru svojih podsustava: operativnog, analitičkog i kolaborativnog. Naglasak je stavljen na upravljanje analitičkim CRM-om čija je uloga prikupljanje, pohranjivanje i sistematizacija podataka o kupcima pomoću BI (Business Intelligence) alata. Primjerima organizacije i djelovanja CRM-a na području Republike Hrvatske bit će pak prikazano kako analitički CRM funkcionira u stvarnim sustavima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:397539
Study programmeTitle: Information Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-25 13:47:45