prikaz prve stranice dokumenta Influencerski marketing
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undergraduate thesis
Influencerski marketing
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2023. urn:nbn:hr:211:990065
Kaniški, Izabela
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Kaniški, I. (2023). Influencerski marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:990065

Kaniški, Izabela. "Influencerski marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:990065

Kaniški, Izabela. "Influencerski marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:990065

Kaniški, I. (2023). 'Influencerski marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:990065

Kaniški I. Influencerski marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:990065

I. Kaniški, "Influencerski marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:211:990065

Metadata
TitleInfluencerski marketing
Title (english)Influencer marketing
AuthorIzabela Kaniški
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad obrađuje temu influencerskog marketinga te njegovog utjecaja na potrošače. Pojavom društvenih mreža dolazi do sve većeg rasta popularnosti jedne od marketinških strategija poznate kao influencerski marketing, koji zahtjeva suradnju s influencerima radi promoviranja proizvoda ili marke. Influenceri su osobe koje stvaraju profile na društvenim mrežama i uz pomoć kreativnog i zanimljivog sadržaja privlače što veći broj pratitelja, odnosno publike. Oni imaju moć utjecaja na svoju publiku u vezi odluka o kupnji, zahvaljujući popularnosti i autoritetu kojeg su izgradili. Pomoću provedenog istraživanja ispitan je utjecaj influencera, u kojoj mjeri utječu na želje i potrebe potrošača te je na temelju dobivenih rezultata izveden zaključak teme.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:990065
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2023-09-18 04:05:37