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undergraduate thesis
Umjetna inteligencija u marketingu
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2023. urn:nbn:hr:211:524718
Hren, Katarina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Hren, K. (2023). Umjetna inteligencija u marketingu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:524718

Hren, Katarina. "Umjetna inteligencija u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:524718

Hren, Katarina. "Umjetna inteligencija u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2023. https://urn.nsk.hr/urn:nbn:hr:211:524718

Hren, K. (2023). 'Umjetna inteligencija u marketingu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:524718

Hren K. Umjetna inteligencija u marketingu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2023 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:524718

K. Hren, "Umjetna inteligencija u marketingu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:211:524718

Metadata
TitleUmjetna inteligencija u marketingu
Title (english)Artificial intelligence in marketing
AuthorKatarina Hren
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2023-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Predmet rada je prikaz uloge novih tehnologija u marketing s naglaskom na tehnologije umjetne inteligencije. U sklopu rada navode se neke od novih tehnologija i prikazuje njihov utjecaj na marketing. U skladu s temom rada posebna se pozornost daje umjetnoj inteligenciji koja se terminološki objašnjava i navodi povijest njezinog razvoja. U okviru cilja rada prikazat će se konkretna primjena umjetne inteligencije u marketingu, identificirati alati i tehnologije ključne za inovativne marketinške prakse.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:524718
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2023-12-25 05:01:40