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master's thesis
Etičnost u oglašavanju
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2012. urn:nbn:hr:211:901662
Višević, Jelena
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Višević, J. (2012). Etičnost u oglašavanju (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:901662

Višević, Jelena. "Etičnost u oglašavanju." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:901662

Višević, Jelena. "Etičnost u oglašavanju." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:901662

Višević, J. (2012). 'Etičnost u oglašavanju', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:901662

Višević J. Etičnost u oglašavanju [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:901662

J. Višević, "Etičnost u oglašavanju", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:901662

Metadata
TitleEtičnost u oglašavanju
Title (english)Ethical advertising
AuthorJelena Višević
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je spomenuta etika i s njome povezani pojmovi. Opširnije je opisano područje etike i marketinga, točnije marketinške etike kao i različitih društvenih, ekonomskih i pravnih čimbenika koji utječu na marketing. Dati su primjeri etičnosti odnosno neetičnosti pojedinih poduzeća.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:901662
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 07:22:31