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master's thesis
Predviđanje ponašanja kupaca korištenjem RFM analize
Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2011. urn:nbn:hr:211:142171
Štefulj, Dejan
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Institutional repository: Faculty of Organization and Informatics - Digital Repository

Cite this document

Štefulj, D. (2011). Predviđanje ponašanja kupaca korištenjem RFM analize (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:142171

Štefulj, Dejan. "Predviđanje ponašanja kupaca korištenjem RFM analize." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:142171

Štefulj, Dejan. "Predviđanje ponašanja kupaca korištenjem RFM analize." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2011. https://urn.nsk.hr/urn:nbn:hr:211:142171

Štefulj, D. (2011). 'Predviđanje ponašanja kupaca korištenjem RFM analize', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 29 July 2024, https://urn.nsk.hr/urn:nbn:hr:211:142171

Štefulj D. Predviđanje ponašanja kupaca korištenjem RFM analize [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2011 [cited 2024 July 29] Available at: https://urn.nsk.hr/urn:nbn:hr:211:142171

D. Štefulj, "Predviđanje ponašanja kupaca korištenjem RFM analize", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:211:142171

Metadata
TitlePredviđanje ponašanja kupaca korištenjem RFM analize
Title (english)Customer Bahavior Predictive Modeling by using RFM Analysis
AuthorDejan Štefulj
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2011-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom ćemo radu opisati ponašanje kupaca pomoću RFM (Recency, Frequency, Monetary) analize i prikazati to na primjeru u Excelu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:142171
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:15:22