The picture book is the first child's book with the story which is complemented and enriched with illustrations. It affects on many aspects of child development and participate in the education of children. They raise and educate a large number of preeschool children. Facilitates their discovery of the world and therefore it is important to understand its basic roles and tasks. In addition it is essential to choose the picture book according to the child's age. Not all picture books are suitable for all ages, so for one year old child it is appropriate conceptual picture book, while children in preschool age expressed interest in fairy tales and fables, so for them should be choosed picture books with such topics. Educators know all the components for selection but it is known that children spend most of their time at home. The contact with picture books that children have at home and how much time is red for them is very different from family to family. This research was conducted to find out how much parents do know about the picture book and what they pay attention on when they select picture book. Parents are questioned about the roles of picture book, what kind of content they choose, from what material they are constructed, what kind of ratio of images and text suits them and so on. In the study is used poll method. It is selected 25 parents of children of different ages (3-6 years).