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undergraduate thesis
Gramatičke i pravopisne pogreške u reklamama
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2024. urn:nbn:hr:141:480643
Mandić, Petra
Josip Juraj Strossmayer University of Osijek
Faculty of Education

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Mandić, P. (2024). Gramatičke i pravopisne pogreške u reklamama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education. Retrieved from https://urn.nsk.hr/urn:nbn:hr:141:480643

Mandić, Petra. "Gramatičke i pravopisne pogreške u reklamama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2024. https://urn.nsk.hr/urn:nbn:hr:141:480643

Mandić, Petra. "Gramatičke i pravopisne pogreške u reklamama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, 2024. https://urn.nsk.hr/urn:nbn:hr:141:480643

Mandić, P. (2024). 'Gramatičke i pravopisne pogreške u reklamama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:141:480643

Mandić P. Gramatičke i pravopisne pogreške u reklamama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Education; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:141:480643

P. Mandić, "Gramatičke i pravopisne pogreške u reklamama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Education, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:141:480643

Metadata
TitleGramatičke i pravopisne pogreške u reklamama
Title (english)Grammatical and spelling mistakes in advertisements
AuthorPetra Mandić
MentorNina Mance (mentor)
Committee memberValentina Majdenić (predsjednik povjerenstva)
Committee memberIvana Trtanj (član povjerenstva)
Committee memberNina Mance (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Education
Osijek
Defense date and country2024-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		HUMANISTIC SCIENCES
Philology
Abstract
Rad se bavi analizom pravopisnih i gramatičkih pogrešaka u reklamama, istražujući njihov utjecaj na kvalitetu i jasnoću marketinških poruka. U uvodnom dijelu obrađena je kratka povijest reklama te oglašavanje u Hrvatskoj, uz detaljnu analizu različitih vrsta reklama, uključujući jednojezične, dvojezične i višejezične reklame. Posebna pažnja posvećena je odmaku od jezičnog standarda na pravopisnoj razini kao i odstupanjima od leksičke norme te uvid u leksičko-semantičku i leksičko-sintaktičku analizu. Dodatno, analizirane su pogreške koje proizlaze iz nepoštivanja morfološke norme. Rad nudi uvid u raznolike pogreške u reklamama te daje preporuke za njihovo izbjegavanje kako bi se osigurala profesionalna i učinkovita komunikacija.
Abstract (english)
The paper deals with the analysis of spelling and grammatical errors in advertisements, exploring their impact on the quality and clarity of marketing messages. The introductory section covers a brief history of advertisements and advertising in Croatia, along with a detailed analysis of different types of advertisements, including monolingual, bilingual, and multilingual ads. Special attention is given to deviations from the linguistic standard at the spelling level, as well as deviations from the lexical norm, with insights into lexical-semantic and lexical- syntactic analysis. Additionally, the paper analyzes errors stemming from non-compliance with morphological norms. The paper provides an overview of various errors in advertisements and offers recommendations for their avoidance to ensure professional and effective communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:141:480643
Study programmeTitle: University undergraduate study programme in EARLY AND PRE-SCHOOL EDUCATION
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ranog i predškolskog odgoja i obrazovanja)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-10-31 17:54:43