Nowadays we can easily access information not just from our own community and culture but from all over the world. Media is all around us and it became a main subject of many researches. Television, as one of the leading media, carries a great role in contemporary culture. Since its invention it has deeply changed the way of life in every community. Due to its powerful audio-visual effects, television is one of the most influential mass communication devices. Its dynamical synthesis of film, radio show, photography, sketch and text pattern is appealing to everyone, especially to children and young adults. This thesis is a result of the research that examined the appropriateness of daily television content for younger children. In line with the analysis of television programs and the results of previous researches, problems and hypotheses of this research have been set. This research, also investigates the way young children spend their free time, the amount of time they spend watching TV, with whom do they watch it, whether their TV watching time is limited, which television content they prefer and what opinion do they have regarding the television content. This research took place at “Matija Petar Katančić” elementary school in Valpovo during May 2017. Eighty-five second-graders, third-graders and fourth- graders were part of the research. They had to answer the questionnaire which consisted of ten questions (both open-ended as well as closed ones).