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master's thesis
Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2019. urn:nbn:hr:119:763790
Kolar, Karmen
University of Zagreb
Faculty of Transport and Traffic Sciences
Independent chairs
Chair of Transport Law and economics

Institutional repository: Faculty of Transport and Traffic Sciences

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Kolar, K. (2019). Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:763790

Kolar, Karmen. "Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:119:763790

Kolar, Karmen. "Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:119:763790

Kolar, K. (2019). 'Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 25 August 2024, https://urn.nsk.hr/urn:nbn:hr:119:763790

Kolar K. Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2019 [cited 2024 August 25] Available at: https://urn.nsk.hr/urn:nbn:hr:119:763790

K. Kolar, "Primjena strategijskog menadžmenta u funkciji logističkog odlučivanja", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:119:763790

Metadata
TitlePrimjena strategijskog menadžmenta u funkciji logističkog odlučivanja
Title (english)Application of Strategic Management in Logistics Decision Making
AuthorKarmen Kolar
MentorMarinko Jurčević (mentor)
Committee memberDarko Babić (predsjednik povjerenstva)
Committee memberBia Mandžuka (član povjerenstva)
Committee memberIvona Bajor (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Independent chairs)
(Chair of Transport Law and economics)
Zagreb
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Strateški menadžment je kontinuirani proces koji neprestano traje u poduzeću bez obzira što neke aktivnosti dolaze više a neke manje do izražaja u određenom trenutku. Menadžeri u procesu strateškog menadžmenta započinju s analizom okoline i nastavljaju postavljati organizacijska usmjerenja, formuliranje i implementaciju određene strategije kako njenu kontrolu tako i evaluaciju postojeće strategije. Značajke strateškog menadžmenta u diplomskom radu pojasnit će se, na način na koji se on kreira, ostvarujući izabrane ciljeve uz pomoć vizije i misije. Osim značajki strateškog menadžmenta, prikazane i analizirane su i temeljne funkcije menadžmenta, načini logističkog odlučivanja te mogućnosti primjene funkcija menadžmenta u logistici na primjeru prehrambene kompanije Atlantic Grupe d.d. Analizirajući kompaniju Atlantic Grupa d.d. zaključeno je da kompanija precizno primjenjuje strateški menadžment u vlastitom poslovanju u funkciji logističkog odlučivanja na način pomnog isticanja vlastitih robnih marki, opsežnim aktivnostima, prvom inovacijom uvođenja robota u novoizgrađeni logistički centar, tehnologijama i nadasve optimalno korištenim resursima.
Abstract (english)
Strategic management is a continuous process in a company, with various activities being in focus in different time. In the strategic management process, managers start with environment analysis that is followed by organizational orientation, formulation and implementation of a specific strategy and finally its evaluation. In this master thesis, features of strategic management, and how it is created based on mission and vision, are going to be explained. Basic management functions, principles of decision-making in logistics and models of implementation of management functions in logistics in Atlantic Grupa are to be explained. The analysis of Atlantic Grupa has led to the conclusion that the company is dedicated to implement the strategic management in the logistics decision-making function with precision, and does that by carefully asserting its products, with broad range of activities, introducing innovations such as a transport robot in newly built logistics center, technology and, above all, by optimal use of resources.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:763790
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-11-07 11:20:23