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undergraduate thesis
Analiza distrakcije vozača reklamnim sadržajima
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. urn:nbn:hr:119:124479
Kučina, Ivana
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Traffic Signalling

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Kučina, I. (2020). Analiza distrakcije vozača reklamnim sadržajima (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:124479

Kučina, Ivana. "Analiza distrakcije vozača reklamnim sadržajima." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:124479

Kučina, Ivana. "Analiza distrakcije vozača reklamnim sadržajima." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:124479

Kučina, I. (2020). 'Analiza distrakcije vozača reklamnim sadržajima', Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:119:124479

Kučina I. Analiza distrakcije vozača reklamnim sadržajima [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:119:124479

I. Kučina, "Analiza distrakcije vozača reklamnim sadržajima", Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:119:124479

Metadata
TitleAnaliza distrakcije vozača reklamnim sadržajima
Title (english)Analysis of the Driver's Distraction with Advertisements
AuthorIvana Kučina
MentorDario Babić (mentor)
Committee memberDarko Babić (predsjednik povjerenstva)
Committee memberŽeljko Šarić (član povjerenstva)
Committee memberMario Šafran (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Traffic Signalling)
Zagreb
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Road and Rail Transport
Abstract
Složeno prometno okruženje od vozača zahtijeva kontinuiranu pažnju tijekom vožnje kako bi se izbjegle incidentne situacije. Pažnja i usmjerenost pogleda na cestu te pravovremeno uočavanje različitih elemenata ceste, situacija te drugih sudionika u prometu od izrazite je važnosti za sigurnu vožnju. Distrakcije vozača su jedan od suvremenih problema vezanih uz sigurnost prometa, koje na području EU uzrokuju između 10 % i 30 % prometnih nesreća. Suvremena znanstvena istraživanja definiraju četiri osnove vrste distrakcija u prometu: vizualne, zvučne, kognitivne i motoričke. Reklamni sadržaji uz cestu zamišljeni su da privlače pažnju sudionika u prometu te zbog toga prvenstveno uzrokuju vizualne distrakcije. Međutim, ovisno o sadržaju reklame kao i trenutnom stanju vozača, reklamni sadržaji uz ceste mogu uzrokovati i kognitivne distrakcije. Sukladno tome cilj ovog završnog rada je analizirati na koji način različiti reklamni sadržaji uz cestu utječu na ponašanje vozača, a time i na cjelokupnu sigurnost cestovnog prometa.
Abstract (english)
The complex traffic environment requires constant driver attention to avoid incidents. Attention and directional gaze of the road and timely observation of different elements of the road, the situation and other road users is pronounced importance for safe driving. Keys for safe driving are attention, timely response and observing different elements of the road and other traffic participants. Driver distractions are one of the modern problems related to traffic safety. In the EU they cause between 10 % and 30 % of traffic accidents. These days some scientific research defines four type of distractions in traffic: visual, auditory, cognitive, and motor. The role of the roadside advertising is to attract the attention of drivers. Beacuse of that they are visual distractions. However, depending on the content of the advertisement as well the current state of the driver, roadside advertising can also cause cognitive distractions. Accordingly, the aim of this final paper is to analyze how different types of roadside advertising influence on driver's behavior and by that on the overall safety of road traffic.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:124479
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Road Traffic and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-10-14 13:14:08