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master's thesis
Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. urn:nbn:hr:119:277262
Kotarac, Marin
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Transport Logistics

Institutional repository: Faculty of Transport and Traffic Sciences

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Kotarac, M. (2020). Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:277262

Kotarac, Marin. "Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:277262

Kotarac, Marin. "Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:277262

Kotarac, M. (2020). 'Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 25 August 2024, https://urn.nsk.hr/urn:nbn:hr:119:277262

Kotarac M. Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2020 [cited 2024 August 25] Available at: https://urn.nsk.hr/urn:nbn:hr:119:277262

M. Kotarac, "Primjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:119:277262

Metadata
TitlePrimjena višekriterijske analize u određivanju kanala distribucije neprehrambenih proizvoda
Title (english)Applying Multi Criteria Analysis in Determining Distribution Channels of Non Food Products
AuthorMarin Kotarac
MentorRatko Stanković (mentor)
Committee memberKristijan Rogić (predsjednik povjerenstva)
Committee memberDarko Babić (član povjerenstva)
Committee memberMario Šafran (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Transport Logistics)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Kvalitetan odabir odgovarajućeg distribucijskog kanala bitan je za poslovanje svakog poduzeća koje želi biti što konkurentnije na tržištu. To se postiže detaljnom analizom svih aspekata koji utječu na odabir kanala distribucije. Glavni dio ovoga rada usmjeren je na metodome višekriterijske analize sa primjenom u logistici. Analiza kriterija koji utječu na odabir kanala distribucije neprehrambenih proizvoda napravljena je na primjeru tvrke AWT International. Analiza je rađena u programu Expert Choice korištenjem analitičkog hijerarhijskog procesa (AHP) koji se bazira na ocjenjivanju parova kriterija odnosno potkriterija kako bi se dobilo određeno rješenje. U ovom su radu rangirani postojeći kanali distribucije koji su se naposlijetku rangirali sa predloženim kanalom. Dobiveno je rješenje koje ukazuje dali je isplativo uvoditi predloženi kanal u poslovanje tvrtke.
Abstract (english)
Quality selection of the appropriate distribution channel is important for the business of any company that wants to be as competitive as possible in the market. This is achieved by a detailed analysis of all aspects influencing the choice of distribution channel. The main part of this paper focuses on the methods of multicriteria analysis with application in logistics. The analysis of the criteria influencing the selection of distribution channel for non food products was made on the example of the company AWT International. The analysis was done in the Expert Choice program using an analytical hierarchical process (AHP) which is based on the evaluation of pairs of criteria or sub-criteria in order to obtain a specific solution. In this paper, the existing distribution channels are ranked, which were eventually ranked with the proposed channel. The obtained solution indicates whether it is profitable to introduce the proposed channel in the company's business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:277262
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-19 13:51:44