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master's thesis
Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. urn:nbn:hr:119:120965
Furda, Martin
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Intelligent Transport Systems and Logistics
Department of Transport Logistics

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Furda, M. (2020). Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:120965

Furda, Martin. "Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:120965

Furda, Martin. "Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2020. https://urn.nsk.hr/urn:nbn:hr:119:120965

Furda, M. (2020). 'Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:119:120965

Furda M. Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2020 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:119:120965

M. Furda, "Prognoza potražnje za novim proizvodima s ciljem organizacije distribucije", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:119:120965

Metadata
TitlePrognoza potražnje za novim proizvodima s ciljem organizacije distribucije
Title (english)Demand Forecasting for New Products-Case Study
AuthorMartin Furda
MentorKristijan Rogić (mentor)
Committee memberRatko Stanković (predsjednik povjerenstva)
Committee memberTomislav Rožić (član povjerenstva)
Committee memberDarko Babić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Intelligent Transport Systems and Logistics)
(Department of Transport Logistics)
Zagreb
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Intelligent Transport Systems and Logistics
Abstract
Plasiranje novih proizvoda na tržište jedan je od ključnih elemenata kojima tvrtke osiguravaju svoju poziciju na tržištu, a samim time pokušavaju ostvariti konkurentsku prednost. Prilikom plasiranja novih proizvoda na tržište javlja se potreba za predviđanjem potražnje u svrhu optimizacije proizvodnih, a samim time i distributivnih procesa. Najčešće korišteni pristup prilikom predviđanja potražnje za novim proizvodima je kvalitativni pristup. On se oslanja na intuiciju i iskustvo prognostičara. U ovom radu prikazat će se kompleksnost predviđanja potražnje za novim proizvodima, a to se odnosi na prikupljanje i obradu podataka, donošenje odluka, uključivanja svih relevantnih sudionika procesa radi prikupljanja i dijeljenja informacija te utjecaj predviđanja potražnje na organizaciju ili funkcioniranje lanca opskrbe. U radu će se koristiti podaci i informacije dobivene od tvrtke L'Oreal Adria Balkan u svrhu prikaza utjecaja predviđanja za novim proizvodima na funkcioniranje lanca opskrbe.
Abstract (english)
Placing new products on the market is one of the key elements by which companies secure their position and they seek to gain a competitive advantage on the market. When placing new products on the market, there is a need to anticipate forecasting for the purpose of optimizing production and therefore distribution processes. The most commonly used approach to demand forecasting for new products is a qualitative approach. He draws on the intuition and experience of the forecasters. This paper will outline the complexity of demand forecast for new products, relating to data collection and processing, decision making, the involvement of all relevant process participants to gather and share information, and the impact of demand forecasting on the organization or functioning of the supply chain. This paper will use the data and information provided by L'Oreal Adria Balkan to demonstrate the impact of new product forecasts on supply chain functioning.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:120965
Study programmeTitle: Intelligent Transport Systems and Logistics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-29 11:13:09