prikaz prve stranice dokumenta Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika
  Download
PDF 1.06 MB
undergraduate thesis
Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. urn:nbn:hr:119:982051
Knežević, Matija
University of Zagreb
Faculty of Transport and Traffic Sciences
Division of Transport
Department of Air Transport

Institutional repository: Faculty of Transport and Traffic Sciences

Cite this document

Knežević, M. (2021). Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:982051

Knežević, Matija. "Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:119:982051

Knežević, Matija. "Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika." Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2021. https://urn.nsk.hr/urn:nbn:hr:119:982051

Knežević, M. (2021). 'Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika', Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 11 July 2024, https://urn.nsk.hr/urn:nbn:hr:119:982051

Knežević M. Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2021 [cited 2024 July 11] Available at: https://urn.nsk.hr/urn:nbn:hr:119:982051

M. Knežević, "Prilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika", Undergraduate thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:119:982051

Metadata
TitlePrilagodbe osnovnog strateškog modela europskih niskotarifnih zračnih prijevoznika
Title (english)Adjustments of the Basic Strategic Model of European Low-cost Airlines
AuthorMatija Knežević
MentorRužica Škurla Babić (mentor)
Committee memberAndrija Vidović (predsjednik povjerenstva)
Committee memberMaja Ozmec-Ban (član povjerenstva)
Committee memberMatija Bračić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Division of Transport)
(Department of Air Transport)
Zagreb
Defense date and country2021-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Air Traffic
Abstract
Pojava prvih niskotarifnih zračnih prijevoznika u Europi krajem 80-tih godina prošlog stoljeća stvorila je preduvjete za stvaranje modernog zračnog prometa. Osnivanjem brojnih niskotarifnih prijevoznika, uz prethodno poznate kompanije poput Ryanair-a i EasyJet-a, stvoreno je konkurentno tržište. Zračni prijevoznici bili su primorani razviti nove modele poslovanja kako bi se uspješno plasirali kao vodeći prijevoznici putnika u Europi. Hibridni model poslovanja, stvoren kombinacijom konvencionalnog i niskotarifnog modela, pokazuje se kao savršeni primjer. U radu se detaljno opisuju razvoj hibridnog modela te prijevoznici koji su prihvatili isti model poslovanja s orijentiranošću na Europsko tržište. Također, objašnjene su osnovne razlike između klasičnih niskotarifnih i hibridnih zračnih prijevoznika.
Abstract (english)
With the appearance of the first low-cost airlines companies in Europe in the late 1980s, it created the preconditions for the creation of modern air transport. By establishing a number of low-cost carriers, alongside previously well-known brands such as Ryanair and EasyJet, it has created a competitive market. Certain carriers have been forced to develop new business models in order to successfully market themselves as Europe’s leading passenger carriers. A hybrid business model, created by a combination of a conventional and a low-cost model, proves to be a perfect example. The paper describes in detail the development of the hybrid model and the carriers that have adopted the same business model with a focus on the European market. Also, the basic differences between classic low-cost and hybrid airlines are explained as well.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:982051
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Road Traffic and Transport
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-10-19 13:15:48